US Software Company: Multi-Market Expansion
Our service
Challenges
A growing US software company needed to establish operations in both China and Russia to support key customers and develop specialized capabilities. They faced complex regulatory hurdles, data localization requirements, and significant cultural barriers.
EP Group Solution
– Developed a comprehensive multi-market strategy with coordinated implementation across both countries
– Created a compliant company and operating structure that complies with data security regulations
– Implemented a dedicated technical talent recruitment program in both markets
– Designed and delivered cross-cultural management training for the leadership team
– Build government and industry relationships in both markets
– Created localized product versions that meet market-specific requirements
Results
– Successfully established a fully compliant business in both markets in 7 months
– Recruited top technical talent at 40% lower cost than equivalent positions in the U.S.
– Gained strategic partnerships with key local companies in both markets
– Developed effective cross-cultural management practices
– Achieved a 99.8% client retention rate during the transition to local support
– Expanded service capabilities to create $4.2 million in new annual revenue streams
Client Testimonial:
“EP Group’s ability to simultaneously manage our expansion in China and Russia was remarkable. Their coordinated approach ensured consistency while addressing the unique requirements of each market. Their cultural intelligence training increased the effectiveness of our leadership team in managing our new global business.” – Sarah Johnson, COO