Chinese Manufacturing Company: European Expansion
Our service
Challenge
A leading Chinese manufacturing company needed to establish a European business to better serve EU customers, overcome trade barriers, and build a more prestigious global brand. They had limited knowledge of EU regulatory requirements and business practices.
EP Group Solution
– Developed a comprehensive European market entry strategy with a phased implementation plan
– Performed site selection analysis in multiple EU countries to identify optimal locations
– Managed the complete company formation, licensing and compliance process
– Created a product certification and documentation plan that complies with EU standards
– Designed and implemented a European brand and marketing strategy – Recruited and trained key management and technical personnel
Results
– Established a fully operational European headquarters and distribution center in Poland
– Received €1.7 million in regional development incentives – Obtained all necessary product certifications and compliance documentation – Developed European sales channels, increasing regional revenue by 340% in 24 months
– Successfully repositioned the brand for the premium market segment – Created an effective European management team with strong cultural alignment
Client Testimonial
“After interviewing several consulting firms, we chose EP Group because they have a real presence in both China and Europe. Their team understands both our Chinese business culture and European market requirements, making them the perfect bridge for our expansion. Their comprehensive support turned seemingly overwhelming challenges into clear, manageable processes.” – Jianping Li, International Director