Chinese Consumer Brands: European Market Entry
Our service
Challenges
A successful Chinese consumer electronics brand needs to establish a European market presence, overcome perception challenges, and develop appropriate distribution channels while meeting EU regulatory requirements.
EP Group Solution
– Developed a phased European market entry strategy
– Created a product certification and documentation plan that complies with EU standards
– Designed a European brand positioning and marketing strategy
– Build relationships with key retail partners and distribution channels
– Implemented customer service and support infrastructure
– Created localized product versions that meet market preferences
Results
– Successfully launched products in 18 European countries
– Gained cooperation from major retail chains and e-commerce platforms
– Obtained product compliance certification on first submission
– Developed positive brand perception through strategic marketing
– Build effective customer service with 92% satisfaction
– Exceeded first-year sales target by 34%
Client Testimonial
“EP Group transformed our approach to the European market. Their understanding of Chinese manufacturing and European consumer expectations helped us bridge the gap between our capabilities and market requirements. Their comprehensive support in regulatory compliance, distribution and marketing enabled us to establish a strong European presence in record time.” – Li Wei, International Director